SOFTlab's art installation at Fashion District Philadelphia


SOFTlab is a design studio based in New York City. The studio has since been involved in the design and production of projects across almost every medium, from digitally fabricated large-scale sculpture, to interactive design, to immersive digital video installations.

Based on the concept of iridescence, this piece was uniquely designed for the main entrance of Fashion District. One of the most well-known examples of this magical light effect is Antoni Gaudi’s Casa Batllo tiled roof. "Just as the scales of a fish absorb different wavelengths of light to produce a shimmering effect, our piece uses a series of aluminum fins at varying color and reflectivity to produce a large lenticular surface that changes depending on the angle of view." – SOFTlab
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