Brand Opportunities

Unlock Infinite Potential with Macerich

Macerich shopping centers are more than just retail spaces—they are vibrant community hubs that attract millions of visitors annually, offering high-impact brand exposure in some of the nation’s most dynamic markets. Whether you’re looking to captivate audiences through immersive brand activations, cutting-edge digital media or experiential marketing, we provide the ultimate platform to engage, inspire and convert.

Let's Get Started

Join the top brands, agencies and retailers that leverage Macerich’s spaces for unmatched audience engagement and brand elevation. Contact us today.

Contact: Becca Willcox, AVP, Business Development
(703) 861-4756
becca.willcox@macerich.com

Media & Advertising Opportunities

Reach consumers where they shop, dine and play. Our strategically placed digital and static media breaks through the clutter, delivering targeted messaging that drives awareness, engagement and sales as shoppers are in the buying mindset. Opportunities vary by property and can be customized by center or across our portfolio. Let us help you identify the perfect platform to reach your audience. 

Experiential & Pop-Up Activations

Transform passive shoppers into active brand participants. Our properties offer unparalleled opportunities for immersive experiences, product showcases and hands-on consumer interactions.

• Branded Activations – Product demonstrations, sampling and interactive displays
• Retail and Showrooms – Short-term, high-impact retail experiences
• Ride and Drive Events – Automotive test drives and experiential marketing
• Parking Lot Takeovers – Large-scale outdoor brand activations

Event Sponsorships & Community Integration

Connect with consumers through meaningful experiences at our centers. Macerich hosts signature events that provide premium sponsorship and branding opportunities, including:

• Holiday Celebrations and Photos with Santa/Easter Bunny
• Concert Series and Food and Wine Festivals
• Pride Celebrations and Lunar New Year
• Back-to-School and Family-Centric Events

We can help create custom sponsorships tailored to your brand’s objectives, ensuring meaningful consumer engagement.

Filming & Content Creation

Looking for the perfect filming location for your commercial, TV show or social media campaign? Visit our filming page to learn more.

Amenity Sponsorships

As an amenity sponsor at our centers, your company will receive opportunities to build customer relationships through prominent display, branding and customized exposure. Sponsoring consumer-centric amenities provides your brand with increased name recognition, awareness and highly visible messaging.

• Valet Parking
• Children’s Play Area
• Wi-Fi